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Business Christmas
Cards
Why They Are Still So Important Today
by Ian Renton
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The main reason you
should send Business Christmas cards is because it is profitable
to do so. The only way you can grow your business is to a make a
profit from your current customers. From this profit, you can
fund customer acquisition. To make a profit, you have to keep
your current clients. This is what our business is all about…
helping you keep your current clients.
If you subscribe to our free newsletter, SmallBizTips, then you
will know that we focus heavily on marketing which really boils
down to two things… keeping your current clients and getting
more profitable clients.
You should contact your clients multiple times a year… 50
contacts is not excessive provided you have a reason for
contacting your clients. Not all of these contacts should be
selling contacts. Sometimes, you simply should contact your
clients just to say thank you. Business Christmas cards are the
best way of doing this.
The best time to thank your clients is at Christmas time. Apart
from doing nothing, the worst thing you can do is send a bulk
email. Did you know that less than 20% of bulk emails get
opened?
If you send 1,000 emails to your clients before Christmas, then
800 of these won’t get opened. Most of the other 200 would be
singularly unimpressed. I know I would be. How would you feel if
you spent $1,000 or $10,000 or even more with a company and the
only recognition you got at Christmas time was a bulk email?
Business Christmas cards are well worth sending. In fact, it is
the least you should do. The only reason you may not send
Business Christmas cards is if you are doing something extra
such as sending a calendar. If you send at least 1,000 Business
Christmas cards, you can expect at least 995 of these to be
opened. |
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